Olivia Cheng

Olivia Cheng, senior director of marketing and brand engagement at LA28 Olympic and Paralympic Games, brings over a decade of integrated marketing and brand engagement experience leading successful marketing campaigns for B2B and B2C brands specializing in storytelling and digital content. Olivia oversees the marketing and brand engagement functions at LA28, which includes digital, social, website, e-mail and content development to drive engagement with fans. In addition to LA28, Olivia is also a part-time adjunct professor at Syracuse University. Prior to LA28, Olivia spent about five years at Legends, an experiential company that offers 360° solutions within the sports, entertainment, hospitality, retail and attractions business. At Legends, Olivia oversaw all aspects of Legends’ marketing, advertising, communications and creative services specializing in traditional and digital marketing and strategy development. In addition, Olivia successfully supported the growth of new clients and divisions by 250%; some premium clients include SoFi Stadium, Banc of California Stadium, US Soccer and UFC, just to name a few. Prior to Legends, Olivia served in multiple marketing roles at Philadelphia 76ers, Paragon Sports in NYC, and Macy’s Inc.. 

Born and raised in New York City and currently residing in Los Angeles, Olivia holds a B.S. in public relations and sport management from Syracuse University.