Nalae Hong

Doctoral Advisor: Joon Soo Lim, Ph.D. 

Education:
M.S., Business Administration, Seoul National University, 2020
B.A., Business Administration, Soongsil University, 2015

Areas of Research: Artificial intelligence, virtual influencer, mis/disinformation, and crisis communications

Presentations & Publications:

Lim, J. S., Hong, N., & Schneider, E. (2025). How Warm-versus Competent-Toned AI Apologies Affect Trust and Forgiveness Through Emotions and Perceived Sincerity. Computers in Human Behavior, 108761. https://doi.org/10.1016/j.chb.2025.108761

Lim, J. S., & Hong, N. (2025). Perceived search overload, generative AI credibility, and comparative usefulness: A channel complementarity approach to health information seeking. Health & New Media Research, 9(1), 124–145. https://doi.org/10.22720/hnmr.2025.00115

Lee, M., Hong, N., Kyriakopoulos, V., Seo, Y., & Foust, J. (August 2025). AI-Generated Crisis Messaging: The Influence of Disclosure on SCCT Crisis Responses Across Clusters and Severity Levels at the AEJMC 108th Annual Conference

Lim, J.S., Hong, N., & Schneider, E. (August 2025). When AI Says Sorry with Warmth or Competence: Exploring the Moderating Impact of Relational Tone on Trust and Forgiveness in AI- and Human-Attributed Apologies at the AEJMC 108th Annual Conference

Hong, N. (May 2025) Extending the Cognitive Appraisal Theory: Information Seeking and Behavioral Adoption through Generative AI at the Korean Academic Society for Public Relations 25 Spring Conference

Lim, JS.,  Hong, N., & Schneider, E. (March 2025). Can AI-Assisted Apologies Foster Trust and Forgiveness? The Role of Warmth and Competence in Crisis Communication Tone at the 28th annual International Public Relations Research Conference (IPRRC).

Davis, J., Luttrell, R., Smith, P., & Hong, N. (August 2023). Unmasking Manipulated Media: A Critical Evaluation of AI's Detection and Attribution Capabilities Using the Theory of Content Consistency at the 106th Annual AEJMC Conference.

Lee, M., Yang, J., Lee, H., Yao, S., Hong, N., & Liu, X. (August 2023). Use of an Interactive Care Coordination Assistant (ICCA) for Diabetes Management at the 106th Annual AEJMC Conference.

Bio: Hong an M.S. in Business Administration from Seoul National University. Her research focuses on the applications of artificial intelligence and new media technologies in communications. Specializing in health communications, mis- and disinformation, and crisis communications, Nalae explores how AI shapes communication challenges and solutions.