Nalae Hong

Doctoral Advisor: Joon Soo Lim, Ph.D. 

Education:
M.S., Business Administration, Seoul National University, 2020
B.A., Business Administration, Soongsil University, 2015

Areas of Research: Artificial intelligence, virtual influencer, mis/disinformation, and crisis communications

Bio:
Nalae Hong's research focuses on the applications of new media technologies in marketing communications. Her work explores the intersection of AI and emerging technologies, particularly in addressing the challenges of mis- and disinformation. She has presented a research paper on AI-generated mis- and disinformation, supported by funding from DARPA. Additionally, she is engaged in crisis communication, contributing to the publication of the '2022-2023 Fluency Report: Industry Crisis' as part of her work with The Real Chemistry Emerging Insights Lab.

Presentations & Publications

Davis, J., Luttrell, R., Smith, P., & Hong, N. (August 2023). Unmasking Manipulated Media: A Critical Evaluation of AI's Detection and Attribution Capabilities Using the Theory of Content Consistency at the 106th Annual AEJMC Conference.

Lee, M., Yang, J., Lee, H., Yao, S., Hong, N., & Liu, X. (August 2023). Use of an Interactive Care Coordination Assistant (ICCA) for Diabetes Management at the 106th Annual AEJMC Conference.