Michael Clarke

Michael Clarke is a professor of practice in the advanced media management program. He teaches Content Management, Development, and Innovation; AI for Media Professionals; and the advanced media management capstone.

Clarke has been an integral part of the Syracuse University academic community since 2009, initially serving as an adjunct professor at the School of Information Studies. There, he played a key role in shaping and implementing key learning objectives across various courses, such as Digital Strategy and Web Analytics; Design and Management of Internet Services; and Effective Collaboration in the Global Enterprise. Clarke’s professional experience includes his current role as chief operating officer at SIDEARM Sports, a Learfield Company. Additionally, Clarke holds the position of co-founder and partner at AppHammer, a digital consultancy and software development firm. His tenure at Syracuse University also includes positions as executive director of digital from 2019 to 2020, and director of digital from 2008 to 2019. Additionally, he contributed as a faculty liaison for the Syracuse University Project Advance from 2009 to 2018.

Clarke’s academic and professional endeavors focus on the convergence of digital strategy, emerging technology and media; particularly sports media. His work is characterized by leveraging industry experience to pioneer innovative approaches that enhance fan engagement in sports media.

His notable recognitions include the 2020 Learfield Eddy Award, the 2013 Part-Time Professor of the Year Award from the Syracuse University School of Information Studies and the 2001 Videographer’s Award for advanced multimedia design.

Clarke holds a master of science in information management (2016) and a bachelor of fine arts in computer graphics (2001), both from Syracuse University. He completed the Syracuse University Advanced Leadership Training Program in 2017 and serves on the board of advisors for the Madden School of Business at LeMoyne College.