Melissa Martinez

Melissa Nicole Martinez (she/her/hers) joined the Newhouse School in fall 2023 as an assistant teaching professor in the television, radio and film program. Martinez teaches courses focused on entertainment business, media economics, entrepreneurship and the global marketplace, including the two new executive track courses she developed: Global Media Thinking and Business of Content. Recognized for her expertise in media strategy and storytelling across brands, creators and diverse platforms in the global arena, Martinez now brings this wealth of real-world experience and media business acumen to the classroom, fostering discussions about the evolving global media landscape and the thriving creator economy worldwide.

Martinez is also the founder and CEO of By Studio Skye, her agency focused on developing and building sustainable businesses for creators. She brings over a decade of experience working with content creators, leveraging this insight to connect students with the dynamic creator economy.

Prior to joining Syracuse University, Martinez served as the senior director of alternative media at Prodigy Media, where she developed alternative programming around racing and other emerging sports with digital creators. Earlier in her career, she excelled as a digital brand strategist and content creator for various brands, fostering strategic partnerships with prominent brands such as Netflix, content creators and major retailers to develop unique and engaging media content. Professor Martinez holds a bachelor's degree in public relations and music industry from Syracuse University.