Judy Herrmann

Judy Herrmann

  • Adjunct

    Visual Communications

What she teaches ...

Judy Herrmann teaches graduate and undergraduate students skills necessary for forming and running a multimedia, design, video or photography business, with a special emphasis on developing a business plan and strategies for marketing, branding and pricing.


As co-owner of Herrmann + Starke, Herrmann creates distinctive imagery for advertising, editorial and corporate clients that has won recognition from Graphis, Communication Arts, Lurzer’s Archive and numerous award annuals.

Herrmann’s energetic and inspiring seminars on smart business practices have helped thousands of photographers compete more effectively. Through one-on-one consultations and her consulting site, 2goodthings.com, she helps people grow creatively and financially rewarding businesses. A past national president of American Society of Media Photographers (ASMP), Olympus Visionary and recipient of the United Nations IPC Leadership Award, Herrmann created, produced and hosted ASMP's popular Business as unUsual webinar series. Small wonder RangeFinder magazine named her one of 11 photographers you should know.  

Herrmann is currently developing a comprehensive online course that will help photographers price their work and get paid what they’re worth.