Javier Farfan

For the past 25 years, Javier Farfan has been at the forefront of culture - as thought leader and innovative thinker in the world of marketing, film, communications and creative strategy. 

Renowned and recognized by clients and industry peers as a “man of the people,” Farfan places culture front and center in his work with large blue-chip corporations, young entrepreneurial start-ups and everything in between. 

Currently, as president/founder of J Wolf Advisors, a marketing advisory practice, he leads a team of strategists working to redefine the future of brands and how they engage with an ever-evolving consumer and marketplace. His roster includes prominent names such as: NFL, AT&T, Warner Brothers, Amazon Music, New Balance, McDonalds, MillerCoors, Roc Nation, PepsiCo and many others. 

In addition, Farfan is an adjunct professor at Syracuse University's S.I. Newhouse School of Public Communications, inspiring youth to become socially conscious future business leaders and storytellers, while embracing diversity, inclusion and equity as they embark on their journeys in the marketing world. He also lectures at NYU Stern School of Business and Seton Hall University Stillman School of Business. 

Looking back on his career, Farfan is proud to have been a part of many pivotal moments in sports and entertainment, such as introducing Go90 at Verizon, spearheading music partnerships at PepsiCo, launching Xbox Live and Zune at Microsoft and creating MTV Tr3s at MTV Networks. 

Farfan holds a master of arts from Columbia University and a master of business administration from New York University's Stern School of Business.

Beyond professional accomplishments, Farfan is involved in a number of philanthropic endeavors. He founded JUMP Nation, a New York State non-profit youth mentoring organization, and also co-founded the UA School of Business for Young Women, a high school in New York City.

When not working, teaching or volunteering, he cherishes his quality time at home in New Jersey with his family wife Nat, son Jonah Wolf and their feline companions, Tina and Taylor.