Read more about the latest episode of the “Newhouse Impact” podcast and listen to the show.
Public relations professionals have to decide how and when to use artificial intelligence in their communications and strategies. In times of crises, institutions, companies and other organizations plan messages to the public, employees or other stakeholders. But if that message is attributed—in whole or part—to artificial intelligence, it can come off as insincere or untrustworthy.
In this episode of Newhouse Impact, Newhouse public relations assistant professor Erika Schneider shares findings from research that has people’s reactions to messaging that was created using AI. She also discusses with host Chris Bolt ways using AI as a planning and research tool can greatly improve crisis communications, making many situations more predictable—or even avoidable.