Ortiz co-authors journal article on advertising of menstrual products

Rebecca Ortiz, assistant professor of advertising, co-authored the paper, “The evolving landscape of menstrual product advertisements in the United States: 2008-2018.” The paper was published by the Health Care for Women International journal from Taylor & Francis publishers.

Ortiz collaborated with colleagues in the Mailman School of Public Health at Columbia University to analyze the changing landscape of menstrual product advertising in the United States. They found that shifts toward more inclusivity of racial, gender, and body type representation may positively influence young people’s perceptions about their bodies and menstruation.