One Show Young Ones is One of the Most Competitive Awards for Creative Advertising Students to Win. Newhouse Students Won 18 of Them.

The 2024 One Show Young Ones student competition had thousands of entries from over 50 countries, proving to be one of the most competitive award cycles yet. One Show Young Ones is one of the toughest competitions for creative advertising students as it draws from the best work from the top undergraduate, graduate and portfolio creative advertising programs around the world.

In 2024, Newhouse creative advertising students earned an impressive 18 awards, including a Silver Cube Award, a Portfolio Award, two Merit Awards and 14 Shortlist Awards, earning Newhouse a top 10 ranking among U.S. undergraduate programs.

All of these award-winning campaigns were created in portfolio courses taught by professors of practice Mel White and Kevin O’Neill in the advertising creative track at the Newhouse School at Syracuse University.

“The students that won these 18 awards demonstrated fresh thinking and came up with original ideas that simply blew me away,” said White.

Brooke Hirsch One of Five Worldwide Winners of a Cube Award in the New Artificial Intelligence Category, Named Fifth Most Awarded Copywriter in North America

white card the reads AI vs. AI The New York Times
Creative advertising student Brooke Hirsch was one of five worldwide winners of an ADC Cube Award in the AI category. She won for her idea, “AI vs. AI.”

Brooke Hirsch ’24 was one of only five students worldwide to win an ADC Cube Award in the newly introduced AI category of the One Show Young Ones ADC competition. Hirsch won the Silver Cube for her digital idea “AI vs. AI“; silver is the highest award given in this category. Her idea, created for The New York Times, combats misinformation by using AI to detect and notify people of false AI content in real-time. The idea is simple yet groundbreaking: use AI to fight AI. Created in Portfolio 3 taught by White.

Hirsch was also named the fifth most awarded copywriter in North America in the 2024 One Show Young Ones ADC competition. In addition to winning the Silver ADC Cube in the AI category, she won a Merit Award in the ADC Advertising Integrated category for “AI vs. AI.” Read more about Hirsch’s award-winning “AI vs. AI” idea.

Ryan Garret Conner’s Portfolio One of Nine Awarded Worldwide

Ryan Garret Conner ‘23 was one of just nine global winners in the Advertising category of the One Show Young Ones Portfolio competition. Conner’s portfolio, which included a series of impactful campaigns, earned recognition across multiple categories. His “Once is Enough” campaign for Tums uses a striking visual approach to communicate the core message: “Only taste it once.” This campaign was created in Portfolio 2 taught by O’Neill and Portfolio 3 taught by White.

an image of a cellphone with the words "Volvo on the line the first app that uses voices generative AI to make personalized fake calls to get you home safe"
Ryan Garret Conner won a Portfolio award for work that included his digital AI idea for Volvo called “On the Line” (OTL).

Another one of Conner’s featured campaigns was his digital AI idea for Volvo called “On the Line” (OTL). Conner addressed a pressing real-world problem: many women walking home alone at night can be put in dangerous situations. The OTL app, a collaboration with copywriter Mackenzie Murphy ’23, would use generative AI to create personalized fake calls to provide women with a sense of security in potentially dangerous situations. Conner’s other featured campaign, “Get Back our Animals” for the World Wildlife Fund (WWF), creatively addresses animal extinction by tying the loss of Instagram followers to endangered species statistics. These two campaigns were created in Portfolio 3 taught by White.

Hirsch earned a Shortlist Award in the Portfolio competition as well.

Quincy Whipple and Ella Fiegner’s Dove Campaign Won a Merit Award

a woman's eye with wrinkles
Quincy Whipple and Ella Fiegner won a Merit Award in the One Show Young Ones Brief category for their integrated campaign “Skin Stories” for Dove.

Quincy Whipple ’24 and Ella Fiegner ’24 won a Merit Award for their integrated campaign “Skin Stories” for Dove. This campaign highlights the stories behind wrinkles on a woman’s face, showing wrinkles are something to be proud of rather than something to be ashamed of.

Dove would sponsor female celebrities attending the Met Gala. Before the Met Gala, they would be on Vogue’s “Get Ready With Me” video series, where stars put on makeup for the red carpet. The twist? The celebrities apply no makeup and instead focus only on applying skincare products. The campaign extends to a digital movement with celebrities posting bare-faced selfies under the hashtag #MySkinStories.

The campaign would also include an art gallery in the Met displaying large photographs of real women and the stories behind their wrinkles, because there is so much beauty in aging skin. Created in Portfolio 3 taught by White.

Newhouse Creative Ad Student Work Won Shortlist Awards

Newhouse students also won 14 Shortlist Awards for a range of creative campaigns. Some of the highlights include:

“Ease of Assembly” Campaign

Avery Schildhaus ‘24 created the “Ease of Assembly” print campaign for Ikea, with catchy headlines that capture the brand’s DIY instructions. Created in Portfolio 2 taught by O’Neill.

“You Can’t Beat a Search Dog” Campaign

Katelyn Hughes ’24 and Lang Delapa ’24 created the “You Can’t Beat a Search Dog” campaign for the National Disaster Search Dog Foundation, highlighting the skills of search dogs. Created in Portfolio 2 taught by White.

“Whiff of Terror” Campaign

Lara Molinari ’24 and Marlana Bianchi ’24 created the “Whiff of Terror” campaign for Listerine. The campaign was inspired by the idea that certain foods cause bad breath and can be a monster in social situations. The students used generative Firefly AI to make the food monster visuals. Created in Portfolio 2 taught by White.

Newhouse Creative Advertising Students Won 10 Shortlist Awards

• Meiling Xiong ’24, art director, and Maggie Mellon ’24, copywriter, won a Shortlist Award in the Integrated category for their integrated campaign for Duolingo titled “Real Housewives of Duolingo.” Created in Portfolio 3 taught by White.

• Remi Tsunoda ’24, art director, and Avery Schildhaus won a Shortlist Award in the Experiential category for their experiential campaign for Velveeta titled “Saucy Sounds.” Created in Portfolio 3 taught by White.

• Remi Tsunoda and Avery Schildhaus won a Shortlist Award in the Integrated category for their integrated campaign for Velveeta titled “Saucy Sounds.” Created in Portfolio 3 taught by White.

• Ryan Garret Conner and Mackenzie Murphy’s print ad campaign for WWF, titled “Get Back Our Animals,” won a Shortlist Award in the Advertising Out of Home & Print category. Created in Portfolio 3 taught by White.

• Jack Wojtowicz ’24, art director, and Mikaela Kraker ’24, copywriter, won a Shortlist Award in the Advertising Integrated category for their integrated campaign for Duolingo titled “One Eagles Nation.” Created in Portfolio 3 taught by White.

• Ryan Garret Conner and Mackenzie Murphy’s integrated ad campaign for Volvo, titled “On the Line,” won a Shortlist Award in the Design for Good: Interactive category. Created in Portfolio 3 taught by White.

• Olivia Valcourt ’25, art director, won a Shortlist Award in the Design for Good: Advertising category for her print ad campaign for the Trevor Project titled “4X More Likely.” Created in Portfolio 1 taught by White.

• Ava Schefren ’24, art director, and Alex Lund ’24, copywriter, won a Shortlist Award in the Advertising Integrated category for their integrated campaign for Duolingo titled “Language of Luxury.” Created in Portfolio 3 taught by White.

• Livvy Doe ’24, art director, and Emily Saad ’24, copywriter, won a Shortlist Award in the Advertising: Art Direction category for their print ad campaign for Tile titled “Creepy Crawlings.” Created in Portfolio 2 taught by White.

• Ella Fiegener and Quincy Whipple won a Shortlist Award in the Design for Good: Advertising category for their integrated campaign for Dove titled “Skin Stories.” Created in Portfolio 3 taught by White.

All 18 awards won by Newhouse creative advertising students at the One Show Young Ones competition affirm the outstanding talent that comes from the Newhouse School’s creative advertising program.

Molly Egan is an undergraduate student from the creative advertising track at the Newhouse School.