Newhouse Impact: Senior Associate Dean Regina Luttrell Wins NCA Book Award

The latest Newhouse Impact research and creative activity roundup also covers more about the role women play in broadcasting and media of both men’s and women’s sports.

“Strategic Social Media as Activism,” a book co-edited by Newhouse Senior Associate Dean Regina Luttrell, has been named winner of the Outstanding Book Award by a National Communication Association (NCA) committee.

The NCA’s Public Relations Division PRIDE Committee described “Strategic Social Media as Activism” as “impactful for scholars and practitioners.” Adrienne Wallace, associate professor of advertising and public relations at Grand Valley State University, is co-editor with Luttrell, an associate professor of public relations at Newhouse. 

Published in 2023, the book examines the roles played by strategic communications in creating social media messaging campaigns designed to engage in digital activism. The award will be presented during an NCA Public Relations Division meeting Nov. 21 in New Orleans.

Newhouse Impact Podcast

Women’s sports have been getting more attention recently, from Olympic coverage of gymnastics, swimming and track to surges in popularity of women’s soccer and basketball. But what about the role women play in broadcasting and media of both men’s and women’s sports?

On this episode of Newhouse Impact, Olivia Stomski, professor of practice and director of the Newhouse Sports Media Center, shares her past getting a start in sports broadcasting, the obstacles and assistance she got along the way to success, and how those experiences shape the way she guides aspiring broadcasters now. Stomski also offers opinions on whether a rise in popularity of women’s sports will increase opportunities in media, and if the industry is getting past gender discrimination.

Listen to the full show by visiting the WAER episode page.  


Also listen to: Going for gold in on-the-job learning for Newhouse Communication students

The professional world of communications, whether its photography, journalism or other fields, can be fast-paced and demand top quality. One program is giving students experiences where they can hone their craft, and also expand their notion of what it means to be a professional in communications.

On this episode of Newhouse Impact, Jon Glass, professor of practice in magazine, news and digital journalism and Newhouse executive editor, Seth Gitner, associate professor in magazine, news and digital journalism and visual communications, and multimedia, photography and design graduate student Surya Vaidy discuss a collaboration between Newhouse and the Empire State Games.

Students can run from skiing to hockey to other winter sports competitions, taking pictures and video, interviewing athletes and coaches, chronicling the events. The build their portfolios and skills, while also getting lessons in what is expected in the professional world.


Recent accolades, highlights and notes

Shelly Palmer blogged about AI summarization versus manual note-taking.

Margaret Talev talked about the data pulled from a focus group of undecided voters.

Bob Papper and Keren Henderson wrote about their research into new digital efforts at radio stations.

Michael O. Snyder’s photograph appeared in an article about drag queens and Trump supporters.

Eric Grode wrote about two new dramas opening at the Shaw Festival in Niagara-on-the-Lake, Canada.

Charisse L’Pree talked about being recognized this past spring with the Syracuse University Chancellor’s Citation for Excellence Award for the Newhouse Home College Experience, which she developed.