Egan Weighs in on Value of Digital Advertising to Small Businesses

Beth Egan, associate professor of advertising, served as an independent consultant on the report, “Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses,” published by the Data Catalyst Institute on behalf of the Connected Commerce Council.

The research, for the first time, quantified digital advertising’s value to small business advertisers and publishers. “Digital advertising is the great equalizer for small businesses,” Egan said.