Advanced media management will put you at the intersection of media, technology and business by giving you the tools, knowledge and skills to navigate the rapidly evolving media landscape.
When every company has a digital platform and a 360-degree communications and content plan, every company is a media company. And they all need leaders who can move at the speed of technology.
The new media management program was renamed to advanced media management in fall 2023 to better align with the current media landscape.
Follow our social account: @advancedmediamgmt for the latest on what’s happening in the advanced media management program.
The master’s degree program in advanced media management enables you to drive innovation by preparing you with practical experience and the business and technological know-how necessary for managing emerging and traditional media organizations. You will practice the application of innovative digital solutions to strategic communications problems in both traditional and new media. Whether you want to lead a media company into the future or launch a new venture, our faculty, staff and network of alumni will provide a foundation in the latest practices for managing media organizations and platforms.
Graduate students in advanced media management acquire the expertise to steer organizations through a fast-paced and technology-driven landscape. You will learn how the latest technological advancements such as generative artificial intelligence (AI), web3, blockchain, virtual reality (VR) and augmented reality (AR) are shaping the media landscape and how these technologies impact content creation, distribution and audience engagement. The curriculum provides a deep understanding of content creation strategies, digital product development and multiplatform communication methods.
Advanced media management is a 12-month, 36-credit M.S. program that will put you at the intersection of media, technology and business. It is designed to equip you with the knowledge and skills necessary to navigate the rapidly changing media landscape and lead organizations in the media industry. Graduates of this program work in all aspects of media and communications including big tech, public relations, marketing and advertising. They have also launched their own startups.
Course content focuses on emerging media trends such as artificial intelligence, content marketing, blockchain, AR/VR and new product development.
Combine digital media production skills with media business knowledge to create new media that makes an impact.
Hear from alumni, network with media thought leaders and tour media agencies during a New York City immersion trip.
Participate in a program where more than 40% of students come from outside of the United States.
In the advanced media management graduate program, you will learn skills for today’s data-driven world.
Classes are designed to highlight current and upcoming technological trends and business practices so you will be prepared to embrace new aspects of technology as they arise in the workplace. You will be encouraged to think critically about media trends, user behaviors and emerging technologies to create innovative approaches to content creation, distribution and monetization.
The master’s program will equip you to lead media-related projects and initiatives within diverse industries where effective communication and media strategies are vital for success.
The program is designed to help you understand and identify the major forces that are changing the media and communications professions. You will develop analytical and theoretical tools that will help you take advantage of the new opportunities in media and communications and solve 21st century communication problems.
Courses will help you improve your hard skills in analytics, coding, and content production—all while learning about the newest developments in technology such as generative artificial intelligence, blockchain and virtual reality. As technology advances, so do audience behaviors and preferences. Because the media industry is constantly changing, you will learn frameworks for how to evaluate new opportunities to come.
You will graduate this program not only with a diploma, but with several professional certifications.
Google Analytics is the most widely used website analytics tool on the market. Certification shows you can track website traffic, user behavior and online performance. It allows you to make data-driven decisions, optimize website content, and tailor marketing strategies based on user insights.
Search Engine Optimization (SEO) is an important aspect of digital marketing. The HubSpot SEO certification shows employers you know how to drive traffic, improve visibility and optimize websites for search engines.
Excel skills are a essential in any industry. Certification in Excel shows future employers you can manipulate and analyze data, create charts and graphs, perform complex calculations, and organize data effectively to help inform business decisions.
If you have an interest in media, communications and technology, this program is for you. This program will help you advance your career, learn new skills, take on new responsibilities and prepare you for a management role.
Alumni of the advanced media management program, which used to be known as the new media management program, lead media organizations, manage technical teams, bring vision to their organizations and launch new ventures.
Application materials must be submitted by January 15 for priority consideration. Applications continue to be reviewed on a rolling basis throughout the spring if space is available.
For more information about the M.S. in advanced media management, contact Professor Adam Peruta (arperuta@syr.edu), Program Director.
For more information about graduate studies at the Newhouse School, contact Martha Coria (macoria@syr.edu), Assistant Director of Graduate Programs.