2024 Newhouse Student Awards Roundup

It’s student award season! Here are the Newhouse students who have been recognized so far this spring semester for their outstanding work. Check back for updates.

Society of News Design

Newhouse students and campus media outlets took home 11 awards including three top prizes in this year’s Society for News Design’s Student Design Contest.

Best-Designed Student Magazine

Best-Designed Student News Website

Special Section Design

Standalone Multimedia

Digital Storytelling Design

Magazine Cover Design

Art & Illustration Design

2024 SND Student Design Contest 

Syracuse Press Club Awards

Newhouse School students and members of the WAER staff were recognized with 20 honors including eight First Place awards in this year’s Syracuse Press Club Awards.

Newhouse Students and Staff Shine at 2024 Syracuse Press Club Awards

Society of Professional Journalists

Newhouse students had a great showing at the Society of Professional Journalists’ (SPJ) Mark of Excellence Awards with 10 winners and 17 finalists. The winners will advance to compete against other SPJ regional winners for the national Mark of Excellence Awards announced this summer.

Newhouse Students Win 10 SPJ Mark of Excellence Awards

Syracuse University Scholars

Nicole Aponte and Yasmin Nayrouz were among the 12 seniors named as 2024 Syracuse University Scholars, the highest undergraduate honor the University bestows. 

2024 Syracuse University Scholars Announced


Newhouse School senior Chilekasi Adele took top prize this spring in the Television News competition at the prestigious Hearst Journalism Awards. Adele was among several Newhouse students honored by the Hearst Journalism Awards as the competition announced winners over the past few months.

Newhouse Student Wins First Place at Prestigious Hearst Journalism Awards 

White House Correspondent Association Scholarship

Magazine, news and digital journalism sophomore Danielle Blyn is one of 30 students from 16 colleges and universities around the country to be selected for the White House Correspondent Association Scholarship.

2024 Scholarship Winners Announced

Berlin Indie Film Festival

Alexandra Siambekos ’23 won the Best First Time Director, Documentary award in the Berlin Indie Film Festival’s monthly competition. She won for her documentary film “The Keepers of Manari,” which served as Siambekos’s honors thesis while she was a television, radio and film student at Newhouse. 

Newhouse Students Honored in Berlin Indie Film Festival, White House Eyes of History Contest

The White House News Photographers Association

Four Newhouse students earned accolades in this year’s Eyes of History contest—sponsored by The White House News Photographers Association—including three wins for broadcast and digital journalism (BDJ) senior Nicole Aponte and a First Place honor for BDJ senior John Perik. 

Newhouse Students Honored in Berlin Indie Film Festival, White House Eyes of History Contest

Broadcast Education Association

Newhouse School students and their projects had a phenomenal showing at the 2024 Broadcast Education Association (BEA) Festival of Media Arts with 25 awards, including a Best of Festival honor for the The NewsHouse‘s “Infodemic” reporting project and five First Place wins. 

Newhouse Students Win 25 Awards at BEA Festival of Media Arts

Graphic Design USA

Seven Newhouse School students each won an American Graphic Design Award for their design projects at the 60th annual Graphic Design USA (GDUSA) showcase. It was a remarkable showing in a competition with over 8,000 entries.

Newhouse Students Win 7 GDUSA American Graphic Design Awards


Newhouse graphic design majors and multimedia, photography and design graduate students won 22 awards across several categories in this year’s design competition.


Alex Ryberg Gonzalez 
Nicole Beaudet 
Samantha Swiss 
Hailey Lawless 

Type Design
Darren Cordoviz 
Quinn Carletta 

Honorable Mentions

Ally Manziano 
Elliot Rosenberg-Rappin 
Charlotte Little 

Ally Manziano 

Product Design
Olivia Doe

Charlotte Little 
Ally Manziano 
Amelia Flinchbaugh 
Lior Edrich 
Elizabeth Vogt 

Type Design
Ita Kim 
Ethan Rujak 
Dean Lourenco 
Cayla Israel 
Zhengrong Chai 
Jonathan Wideman 

Association for Education in Journalism and Mass Communication

Newhouse students and faculty earned five Gold honors and swept the video/film and advertising categories in the Association for Education in Journalism and Mass Communication (AEJMC) 2023-2024 VIMFest Contest. The work will be featured at the AEJMC national conference in Philadelphia in August.

Large School (10,000+ )​ Schoolwide/Multi-class Media Project, Gold – Infodemic by The Infodemic Staff
Student – Video/Film, Gold – Murphy McFarlane​, “Full Circle

Student – Advertising, Gold – Brooke Hirsch​ and Charlotte Shea, “Digital Blackout”

Student – Interactive and Motion Design, Gold – Emily Baird, “Metanoia
Faculty – Advertising, Gold – Milton Santiago and Jason Lozada, “Infodemic Launch Spot

This post was originally published on April 29, 2024.

Bella Tabak is Fashionably Flying Through Newhouse

In her seemingly rare moments of spare time as a Newhouse School student and co-editor of University Girl magazine, Bella Tabak can be found being launched through the air during athletic events at the JMA Wireless Dome as a member of the Syracuse University Cheer Team. 

a person poses in a cheerleading uniform

Tabak was so busy one day this past semester that she even showed up at Newhouse in her cheer gear before sprinting to the Dome to assume her lofty role as Cheer Team flyer. She was determined not to miss class.  

“I try and balance it, but sometimes I have to [prioritize] one over the other,” said Tabak, who will be a junior in the fall. “But if I could be in two places at once, I definitely would be.” 

Like many of her many Newhouse classmates, Tabak balances academics, extracurriculars and personal interests in filling her schedule. Those three areas intersect with her work at University Girl, fulfilling a passion for writing and desire to bring sustainable fashion practices to the forefront. 

A magazine, news and digital journalism (MND) major, Tabak began her journey with University Girl the summer before starting college at Syracuse. When trying out for the Syracuse Cheer Team in her senior year of high school, the eastern Connecticut native heard from a friend on the team who also worked at University Girl. She recommended Tabak for the staff, too.  

cheerleaders pose in a formation on an athletic field
Tabak (middle, top row) cheers on the Orange as a member of the Syracuse University Cheer Team.

“I ended up following [University Girl] and they posted something about how they were taking summer interns. I said, ‘Well, I’m not on campus yet, but I’ll just see. The worst that they could say was no,’” Tabak explained. “Then I ended up interning for them over the summer.” 

Less than two years later, she’s the co-editor-in-chief alongside MND senior Ellie Batten, who graduated this May. They make editorial decisions and provide direction to writers, editors, designers and photographers.  

Tabak’s favorite part of the job is writing and giving feedback to other writers.  

“Being able to make sure that my vision for my own piece is achieved – because I’m the one running the show – is very, very nice,” she said. “So much goes into [the magazine] and to be able to help guide all of the other, amazing talented women into creating something like the print magazine is super exciting.”  

Tabak was undeclared in the College of Arts and Sciences for her first year. Though she always loved writing in middle school and high school, she said she “never thought that it would be a profitable career for me, so I never really looked into it until I got to college.”  

a person in a black dress stands holding a magazine
Tabak at the launch party for the spring 2024 edition of University Girl magazine.

After spending her first year at Syracuse writing for University Girl, Tabak decided to pursue a career in fashion and pop culture journalism.  

“That’s when I was like, ‘I need to switch to Newhouse,’” she said, transferring into the school before the start of sophomore year in fall 2023.  

Within Newhouse, Tabak also joined the Fashion and Beauty Communications Milestone, a partnership between Newhouse and the College of Visual and Performing Arts (VPA). The program gives her priority access to Newhouse and VPA classes about the fashion and beauty industry. 

Using those resources, Tabak hopes to pursue a career in sustainable fashion journalism. During the COVID-19 pandemic, she researched fast fashion, which is cheap, trendy clothing that’s mass produced and quickly shipped to retail stores, leaving massive amounts of waste and pollution in its wake. 

“I found out about how horrible it is for the environment… so I started researching how I can stay away from this. I got super into thrifting,” she said.  

a person poses for a headshot
“Being able to make sure that my vision for my own piece is achieved – because I’m the one running the show – is very, very nice,” Tabak said.

Tabak took a course last semester about sustainable fashion. She said the course gave her the opportunity to combine her new knowledge of sustainable fashion with her passion for journalism. In the spring 2024 print edition of University Girl, which dropped May 3, Tabak wrote an article all about sustainability in fashion and reducing overconsumption, called “A Beginner’s Guide to Slow Fashion.”  

With the magazine finally out, Tabak jumps right into running the University Girl summer internship, which two years ago opened the magazine’s door for her. But she’s also reflecting on the work she’s done.

“Since the semester is over and I’ve looked back on all the stuff that I’ve accomplished with University Girl just this semester, I do feel really proud of myself because it takes so much.” 

Samantha Rodino is a sophomore in the television, radio and film program at the Newhouse School.

Byron Allen to Receive Dressler Leadership Award at 2024 Mirror Awards

MLK50: Justice Through Journalism to be honored with Lorraine Branham IDEA Award at the June 13 event in New York City, while CNN anchor and national correspondent Erica Hill will serve as master of ceremonies.

Byron Allen, the founder, chairman and CEO of Allen Media Group, will receive the Fred Dressler Leadership Award at the 2024 Mirror Awards on June 13 in New York City.


Headquartered in Los Angeles,  Allen Media Group  owns 27 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 U.S. markets and 12 24-hour HD television networks serving nearly 300 million subscribers. Allen Media Group is the first African American-owned multi-platform media company producing and distributing wide-release motion pictures and content for all platforms.

The Dressler Award is given to individuals or organizations that have made distinct and consistent contributions to the public’s understanding of the media. Past recipients include: Judy Woodruff, senior correspondent at PBS; Jorge Ramos, anchor with Univision Noticias; Sheila Nevins, executive producer and former president of HBO Documentary Films and Family for Home Box Office; legendary journalist Tom Brokaw of NBC; and Dean Baquet, executive editor of The New York Times.

MLK50: Justice Through Journalism, an award-winning nonprofit digital newsroom in Memphis, Tennessee, focused on the intersection of poverty, power and policy, will be honored with the Lorraine Branham IDEA Award. Accepting the award will be founding editor and publisher Wendi C. Thomas.

Established in 2021 in honor of late Newhouse Dean Emerita Lorraine Branham, the IDEA Award recognizes a media organization that has worked to promote inclusion, diversity, equity and accessibility over the previous year. Specifically, the award acknowledges the hiring and development of leadership talent who create change, both to the organizations they oversee and the content they produce. The inaugural Lorraine Branham IDEA Award went to Brown Girls Doc Mafia. Previous recipients also include The 19th News and Amplifier.

Master of Ceremonies


CNN anchor and national correspondent Erica Hill will serve as master of ceremonies for the evening. An award-winning journalist and veteran of morning TV news , Hill most recently anchored HLN’s “On the Story with Erica Hill,” a daily, New York-based daytime news program. 

During her CNN tenure, Hill co-hosted six CNN/Sesame Street Town Hall specials for families about COVID-19, one of which earned the network’s first-ever Daytime Emmy Award nomination. Hill was also part of an NBC News team that won a Peabody Award in 2013. Two years later, the Alliance for Women in Media honored her with the Gracie Award for Outstanding Correspondent.

About the Mirror Awards

The Dressler and IDEA awards are the featured non-juried prizes at the annual Mirror Awards event. The ceremony will be held again this year at the Edison Ballroom in midtown Manhattan.

Established by the Newhouse School in 2006, the Mirror Awards honor the reporters, editors and teams of writers who hold a mirror to their own industry for the public’s benefit.

The competition is open to anyone who conducts reporting, commentary or criticism of the media industries in a format intended for a mass audience. Eligible work includes print, broadcast and online editorial content focusing on the development or distribution of news and entertainment. Winners are chosen by a group of journalists and journalism educators.

This post has been updated to add that Hill will serve as master of ceremonies. It was originally published April 16, 2024.

To Live and Learn in LA: The Newhouse LA Experience

If I had to sum up my experience in Los Angeles during the Syracuse University Dick Clark Los Angeles Program—which houses the Newhouse LA program—with one phrase, it would be “more than worth the price of admission.”

As someone who was born and raised on the East Coast, I always wondered what it would be like to live in Los Angeles. Before committing to Syracuse University, I was even interested in attending schools like the University of Southern California and the University of California, Los Angeles. The Newhouse LA program allowed me to spend a semester in a city I might never have had the chance to live in otherwise, and now, I have roots here that will extend far beyond my time here this semester.

a person gets mic'd up in a television studio
Joseph gets a microphone attached to his shirt before a practice take at the CBS Station in Los Angeles. (Photo courtesy of Dhani Joseph)

From the moment I arrived at the Los Angeles International Airport, I felt as if I was in a totally different world than Syracuse—and that was OK. There is no doubt that there was a transition period. From the time difference to the lowest temperature being in the mid 50s in January (although no complaints there), I knew immediately that I wasn’t in Upstate New York.

Instead of living in a South Campus apartment, I was treated to a beautifully modern apartment in Burbank with amenities like pools and a gym, among other things. And although certain buildings on the Syracuse campus —like Newhouse—are stunning in their own right, the Los Angeles program campus is brand new and has a premium feel to it. Syracuse University does an excellent job of providing everything a student needs to feel as comfortable as they would feel on campus and it’s very much appreciated.

a person stands in front of a ferris wheel at the Santa Monica pier.
At the world famous Santa Monica Pier. (Photo courtesy of Dhani Joseph)
two people stand on a beach
Joseph and his friend Danie at Venice Beach. (Photo courtesy of Dhani Joseph)

Of course, it would only be a vacation if it weren’t for the classes. I took seven classes this semester, which is definitely more than most students. But if I had to choose the most memorable courses, it would be the sports production and acting classes.

As somebody who is interested in going into the sports media field, the sports production class—part of the Newhouse LA sports media communications program—was right up my alley. Taught by Jeff Proctor, a former producer at CBS and Fox Sports, the class was all about what goes into producing a sports broadcast.

Arguably, the best part of the class was the field trips, including outings to see the Los Angeles Lakers, the G-League’s South Bay Lakers and the Los Angeles Lakers. We got a behind-the-scenes look at the production truck and the work it took to produce live sporting events.

a person gives a sports broadcast standing on a basketball court
Joseph does a live pregame hit at a South Bay Lakers game, which he attended through his sports production class. (Photo courtesy of Dhani Joseph)

In some cases, we even got to do a pregame report from the field of play that was fully produced by the same professionals that produced the game. For those interested in sports television and broadcasting, that class alone is worth the trip to Southern California.

The acting was taught by former actress Barbara Deustch. Prior to this semester, I had never taken an acting class, nor did I have any interest in doing so. However, I’m so happy that I did. Barbara started us off with improv exercises and by the end of the semester I was performing a scene from the 1992 film “A Few Good Men” in front of a large audience. I always thought acting was an innate skill, but this class taught me that couldn’t be further from the truth.

Outside of classes, I interned with Fox Sports as a features intern over the semester. Getting to work in one of the major sports channels was really cool and I got to meet producers as well as talent for studio shows such as “Speak” with Emannuel Acho, Joy Taylor and others.

When I wasn’t working on classwork and internship responsibilities, there were tons of things to do in Los Angeles. The program offered many events for us such as movie premieres, outings to a Los Angeles Dodgers game and more. We also did some community service by doing a beach clean-up at Santa Monica beach.

Without a doubt, this has been the best semester of my college career, and I am so glad I took a leap of faith to travel across the country for this program.

Dhani Joseph will be a senior in the fall in the broadcast and digital journalism program at the Newhouse School.

Photo Gallery: 2024 Newhouse Convocation Ceremony

The Newhouse School celebrated the Class of 2024 at the Convocation Ceremony on Saturday at the JMA Wireless Dome. Take a look back at the special afternoon. Congratulations to our graduates!

A woman is shown speaking on a video screen above a stage during a convocation ceremony
Weijia Jiang G’06, senior White House correspondent for CBS News, delivers the keynote address at the 2024 Newhouse Convocation Ceremony. (Syracuse University photo/Angela Ryan)

Samantha Parrish (light blue stole) and fellow seniors Corey Chun and María Nido sing the national anthem as the stage party watches. (Syracuse University photo/Angela Ryan)

A woman dressed in a graduation cap and gown speaks at a podium during a convocation ceremony
Jiang returned to Syracuse to deliver the featured address at convocation after graduating in 2006 with a master’s in broadcast journalism. (Syracuse University photo/Angela Ryan)

A man dressed in a ceremonial cap and gown shakes hands with graduating students
Dean Mark J. Lodato greets Class of 2024 graduates on stage before they pick up their diplomas.
(Syracuse University photo/Angela Ryan)

A woman in a graduation cap and gown smiles while holding up her diploma
A Newhouse student smiles as she holds up her diploma. (Syracuse University photo/Angela Ryan)

A Gift to Celebrate Life, Exploration and the Mother-Daughter Bond

It’s 10:30 a.m. in Sydney, Australia, as Ann Covitz ’62 answers the phone and reflects on her life from the other side of the world. Hers is a story that deserves to be told, and one no parent ever wants to experience. It’s about a final act of love to forever connect a mother and daughter, and a gift intended to bring light from darkness.

two people smile with their arms around each other's shoulders
Ann Covitz, right, with her daughter Jill

A Queens, New York, native, she always wanted to be a teacher, and friendly influences and a strong School of Education led her to Syracuse University. “My best friend Susan wanted to go to Syracuse, and it got to be a whole clique of people in the neighborhood who went,” she recalls. “It was too big a school for me, really. But I loved the area all around campus.”

One weekend she met David Covitz, a Cornell University student in the same fraternity as her brother. After Ann graduated from Syracuse, the couple married and settled near Cornell. They later moved to Long Island, where their daughter, Jill, was born. But Ann ran the household as David was frequently attending to his veterinary practice, and the marriage fell apart when Jill was 2 years old. Ann adapted as best she could, focusing on her teaching career and raising her little girl.

For 35 years Ann split her time between teaching and family therapy. She always loved children and became a Montessori School directress. She also organized parenting classes. Ann applied the lessons she learned as a single parent to help build up other families and guide schoolchildren in the same way she nurtured her daughter.

“She was such a happy kid—the girl whose perpetual, dimpled smile would light up the room,” Ann recalls. “I remember her receiving the ‘Friendliest Camper Award’ as a young child. They used to call her ‘bubbly’; she was very outgoing and made friends everywhere she went.”

A Love of Travel

two people stand together at a college graduation. the person on the right has a graduation cap and gown on
Ann and Jill Covitz at Commencement

Jill Covitz ’92 loved music throughout her childhood, especially bands. And while Ann admits Syracuse wasn’t the ideal choice for her, it was perfect for Jill, who joined Alpha Chi Omega sorority and majored in electronic media production at the S.I. Newhouse School of Public Communications. She loved the entertainment aspect of the music industry and aspired to work in events production.

Of all her Syracuse experiences, a semester abroad set the tone for the rest of Jill’s life. “Jill studied abroad in London and traveled all over Europe. She loved being in a group and exploring, especially being an only child,” Ann says. “She always had the travel bug, but Syracuse was the place that gave her the inspiration to live internationally.”

Jill graduated cum laude and spent over a decade in New York City, working for Columbia Records and Sony Music Entertainment. But she still wished to live in another part of the world and was drawn to Australia for its people and its beauty.

“Australians are very happy people—boundless. They have a light about them similar to Jill’s personality, and she loved the camaraderie,” Ann recalls. “She said, ‘Mom, one day I want to go to Australia. It’s just the place I want to be.’”

Newhouse Students and Staff Shine at 2024 Syracuse Press Club Awards

Newhouse School students and members of the WAER staff were recognized with 20 honors including eight First Place awards in this year’s Syracuse Press Club Awards.


Print/Digital News Story

Print Digital Features Story

Print Digital Sports Story

Television/Video News Story

Television/Video Feature Story

Television/Video Sports Story

Radio/Podcast Story 


Radio/Podcast – Spot News

Radio/Podcast – Sports 

Radio/Podcast – News Feature or Series

Photography – Feature Photo

IDJC Report Tracks Influence of Social Media Ads on Presidential Primaries

More than 1,800 groups have collectively spent an estimated $15.3 million to pay for social media advertising that mentions President Joe Biden, former President Donald Trump or other presidential candidates, according to a new report from Syracuse University’s Institute for Democracy, Journalism and Citizenship (IDJC). 

Research from the IDJC ElectionGraph project found that the millions paid for more than 24,000 ad buys and about 5,500 unique ads on Facebook and Instagram between Sept. 1, 2023, and Feb. 29, 2024. This amounts to an estimated 869 million impressions in the months leading up to, and during, the presidential primaries. The majority of ads involved Biden or Trump, the report found.  

The Biden and Trump campaigns spent another roughly $10 million on paid social media content, drawing 303 million impressions, though the incumbent outspent Trump about 7-to-1 on these platforms.  

This is the first report produced via research supported by a $250,000 grant from Neo4j, the world’s leading graph database and analytics company. The grant allows ElectionGraph researchers to use Neo4j’s graph database and analytics software to identify misinformation trends in the U.S. presidential election and other top 2024 contests. 

The research team’s efforts focus on dissecting misinformation themes—pinpointing origins of messages and tracing misinformation by collecting and algorithmically classifying ads run on Facebook and Instagram, as well as social media posts on Facebook and X, formerly known as Twitter. The project will also gather input from journalists and the public about the 2024 presidential election, and races for U.S. Senate and key congressional districts. 

Jennifer Stromer-Galley

The first set of findings released today demonstrate the importance of requiring social media platforms to disclose details about election advertising and messaging, says Jennifer Stromer-Galley, senior associate dean and professor at the School of Information Studies. An expert in political campaigns and misinformation, Stromer-Galley leads the IDJC ElectionGraph research team.  

“Revealing details about ads and messaging on social media platforms is vital to provide the public with transparency and context,” Stromer-Galley says. “Failure to do so can make voters more vulnerable to manipulation without any sort of accountability.” 

Organizations that ran ads ranged from well-known political action committees, political party groups or other candidates, to obscure players with harder-to-trace ties and agendas, the report found. The analysis identifies the top 30 spenders that each mention Biden and Trump, and examines patterns in how groups apply the honorific of “President” when referring to either candidate. 

The report captures a fraction of overall U.S. election-related content across all social media platforms. While Meta, which owns Facebook and Instagram, currently allows approved organizations to access ad data, it is not required to be made available—and not similarly trackable—on TikTok, Google, YouTube or Snapchat. 

Margaret Talev

“These findings give us a glimpse at the firehose of information and misinformation coming at voters from groups with a jumble of motives, ties and trustworthiness ahead of the 2024 elections,” says Margaret Talev, Kramer Director of the IDJC, professor of practice at the Newhouse School of Public Communications and a journalist.

The challenge faced by digital researchers and computational journalists in unearthing the consequences of AI-driven misinformation on democracy is enormous, says Jim Webber, chief scientist at Neo4j.  

“Graph technology is an essential enabler to those seeking to uncover hidden patterns and networks of those looking to manipulate democratic populations,” Webber says.

“We at Neo4j are proud to support Syracuse University’s mission to help journalists and citizens separate fact from fake news so that the voting public can make informed decisions as they go to the polls.”

This article originally appeared in Syracuse University News.

Living and Learning in the City

Students experience immersive learning opportunities in the heart of New York City.

Syracuse University students prepare to thrive in a changing global society by gaining hands-on learning experiences around the world. In addition to a range of study abroad options through the University’s highly ranked study abroad program, students can also take courses and do internships at locations around the United States.

This includes opportunities to live, learn and work for a full semester in the vibrant hub of arts and culture, innovation and enterprise: New York City. Students enrolled in a semester program in NYC take courses at the University’s academic space in midtown Manhattan, learn from working professionals in their fields, make connections with supportive alumni networks and gain practical experience in one of the world’s most diverse and dynamic cities.

Gain Professional Experience in Journalism and Media

a person stands in front of Madison Square Garden in New York City
Ava Vulopas ’24 interned at Madison Square Garden and honed her professional skills via Newhouse NYC. “It was a whole semester of learning how to position ourselves so that we’re in the best possible spot when we graduate,” says Vulopas.

During the Newhouse NYC semester, students from S.I. Newhouse School of Public Communication work prestigious internships and take courses that include tours of media companies and learning sessions with working professionals. Students build professional skills, gain meaningful work experiences, and make connections that prepare them for a successful transition into the media industry after graduation.

“The professors are all super well-established and well-known in the industry,” says Ava Vulopas ’24, who dual majors in advertising in Newhouse and entrepreneurship and emerging enterprises in the Whitman School of Management. “I learned so much from hearing my professors’ perspectives and feel so much more confident now about what I’m going to do after graduation. I feel I am qualified, and I have connections in the industry that I can reach out to.”

For Vulopas, it was particularly meaningful to connect with alumni of the program. “They talked about when they were in our shoes, how they navigated their semester in NYC and their job application process. Seeing where they are now, just five years later, it was really cool to realize that I can follow their lead and do this too!”

Whitman School Shows Its Commitment to Entrepreneurship by Hiring Student-Run POV Digital Marketing Agency

If you’ve noticed some additional content on the Whitman School of Management’s social media platforms lately, it’s likely the work of POV Brand Management, a student-run digital marketing agency working with the school’s marketing and communications department this semester.

From left are the following: Whitney Krayer, Phoebe Gullingsrud and Fiona Connolly.

“Fostering emerging entrepreneurs and supporting their ideas are at the heart of the Whitman School. And, what better way to promote our commitment to entrepreneurship than to hire some of our own?” says Executive Dean J. Michael Haynie, who also is vice chancellor for strategic initiatives and innovation for the University and a faculty member in Whitman’s Department of Entrepreneurship and Emerging Enterprises (EEE). “We identified a need in our efforts to market to Gen Z and filled that need this semester by hiring POV, a digital marketing agency founded by a Whitman/Newhouse student and run by other students across the University. It’s been a terrific partnership that has benefitted both Whitman and POV.”

POV was created by Phoebe Gullingsrud ’24, the firm’s CEO. Her entrepreneurial talents date back to high school, but once she started her first year as a dual major in the Whitman School and the Newhouse School of Public Communications, her brain was racing with ideas on how her courses in business and communications could help her establish a real business. At the time, the pandemic was in full force, but Gullingsrud understood that companies were struggling, and there was an urgent need to adapt to online business. Knowing she couldn’t do it all herself, she brought on others with diverse skillsets, and by Gullingsrud’s sophomore year POV Marketing Consultancy was launched.

Gullingsrud continued to run POV, even while studying abroad in Barcelona in spring 2023. Upon her return, she thought about getting an internship but quickly realized what she really should be doing was building out her own company.