Experiential Learning in Advanced Media Management

Learn from Industry Experts In and Out of the Classroom

The advanced media management program has unique events and programming both in and out of the classroom. You will have the opportunity to network with media professionals, learn about the industry and build skills with hands-on experience.

New York City Immersion

Four advanced media management students pose with a hashtag sign during an immersion trip.

During this four-day trip to Syracuse University’s Fisher Center in the media capital of the world, advanced media management students hear from alumni and industry professionals who speak about their career paths, current projects and trends and how to build essential hard and soft skills. Students attend site visits to media companies and agencies such as Meta, iHeartRadio, NBC/Universal and Innovid.

CES Fellowships

CES features the latest innovations in tech and media at the Las Vegas Convention Center.

CES—“the most influential tech event in the world” — is a trade show that brings together the world’s biggest brands to show off their breakthrough technologies and media innovations. As an advanced media management student, you will have the chance to attend the show in Las Vegas through our Newhouse CES Fellowships. Before the event, the fellows research companies that will be there to identify trends. While there, you will work with Newhouse’s Advanced Media Professor in Residence Shelly Palmer and participate in tours on the show floor. In addition, you will have the opportunity to network with alumni and tour local media companies and facilities.

Guest Speakers

Advanced Media Professor in Residence Shelly Palmer speaking to students in November 2022 at the JMA Wireless Dome on campus about the intersection of Web3 and the sports fan experience. Photo by Leigh Vo.

Access to media professionals and alumni is unparalleled in the advanced media management program. In and out of classes, students will hear from and network with the best in the media business. With an emphasis on emerging media, these speakers help students both understand the evolving media and communications industry and how to get a job in a profession they will lead. Past speakers include:

Tim Baxter, former CEO, Samsung Electronics America
Tracie Strahan, anchor/reporter, NBC New York
Terry Kawaja, founder and CEO, LUMA
Carolyn Everson, board of directors, The Coca-Cola Company
Brad Wolverton, director of content, The Hustle
Eric Gillin ’99, chief business officer, Conde Nast – Culture
Jack Wakshlag, former chief research officer, Turner Broadcasting System Inc.
Bob Lord, senior vice president, The Weather Company and Alliances, IBM
Jin K. Kim, CEO and co-founder, Catbotica
Colleen Fahey Rush, EVP and chief research officer, Paramount

Competitions, Entrepreneurship and More

Advanced media management students have opportunities to work with startups, participate in competitions to win money to fund business ideas and gain entrepreneurial experience:

The Newhouse Startup Garage is a collaborative workspace for media and tech startups who want to provide real-world entrepreneurial experience to Newhouse students, such as internships and co-ops.
The Blackstone LaunchPad competitions and events provide early stage seed funding for student business ventures. Whether it’s launching a new venture or learning skills to become more entrepreneurial in life and career, the LaunchPad is the place to explore and create, as well as to find mentorship.
The Panasci Business Plan Competition, under the Whitman School of Management, is a campus-wide student business plan competition. Students gain real-world experience to pitch their startups, enhance their business strategies and learn what it takes to launch a successful company.
The Syracuse Blockchain Club teaches students about blockchain and its applications such as cryptocurrency, DeFi and NFTs. It works closely with the Blackstone LaunchPad and Techstars to be a center for the creation and development of blockchain startups.