Sandy Khaund

Do you want to be professionally unemployed? This is what Sandy Khaund’s parents said to him when he decided to start his own business and follow his passions. Sandy did not make this decision out of nowhere. He has always had an entrepreneurial spirit, as reflected in his first business selling programs to his fourth grade classmates for a quarter. After college, Khaund worked in the engineering field before becoming the creator of UPGRADED, which is now Ticketmaster, the world’s largest ticket marketplace. He is now the visionary behind Credenza, a company integrating Web3 technologies into various industries. Join us to learn about Sandy’s journey, the highs and lows of entrepreneurship, the importance of his college experience and the cutting-edge technologies that he is pioneering at Credenza.

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Sandy Khaund is a serial entrepreneur/intrapreneur with over 25 years of experience in various industries including software development, product marketing, business development and strategy consulting. Khaund’s career spans across companies like Microsoft, Intel and Warner Media where he gained immense insights into customer engagement, behavior and experiences. He has also served as a C-Level executive at three acquired startups—Piczo, Instadium and UPGRADED.

UPGRADED was his first venture into the startup world, created using his extensive expertise about the Internet of Things (IoT), smart contracts and creating revenue. UPGRADED is a blockchain ticketing company which was acquired by Live Nation / Ticketmaster in 2018. Using his knowledge from prior companies and startups, he founded his current company, Credenza. Credenza is an innovative platform that seamlessly integrates web3 technologies into the operation of sports, fashion and entertainment industries. This solution enhances direct-to-fan relationships and creates new digital revenue streams while introducing blockchain for the common user.