Victoria Kyriakopoulous

Doctoral Advisor: Erika Schneider, Ph.D. 

Education:
M.A., Communication, Coastal Carolina University, 2024
B.A., English: Rhetoric and Writing Studies & Philosophy: Professional and Applied Ethics, Western Michigan University, 2022

Areas of Research: Crisis communication, public relations, corporate social responsibility, corporate advocacy, AI. 

Presentations & Publications:

Kyriakopoulos, V., & Ndone, J. (2024, November). Navigating corporate crises: Examining the moderating effects of CSR history and the mediating role of perceived sincerity on crisis outcomes. Paper presented at the National Communication Association (NCA) Annual Convention, New Orleans, LA, United States.

Schneider, E., Kyriakopoulos, V., Seo, Y., Lee, M., Joon, S., & Jiang, H. (2024, March). Does AI acceptance depend on the crisis? Evaluating AI disclosure in crisis messaging across SCCT crisis clusters. Paper presented at the International Public Relations Research Conference (IPRRC), Orlando, FL, United States.

Kyriakopoulos, V. (2024, August). Explicating and operationalizing machine-washing: Implications for deceptive AI practices in public relations and advertising. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, San Francisco, CA, United States.

Schneider, E., & Kyriakopoulos, V. (2024, August). AI and environmental claims. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, San Francisco, CA, United States.

Ndone, J., & Kyriakopoulos, V. (2024). The effects of crisis type and CSR fit on organizational outcomes: The moderating role of authentic leadership in shaping organizational reputation, word-of-mouth, and purchase intentions. Public Relations Review, 50(5), 102517. https://doi.org/10.1016/j.pubrev.2024.102517

Bio: Victoria Kyriakopoulos is a quantitative communication scholar whose research explores crisis communication, corporate social responsibility, and corporate advocacy. She examines how CSR, sustainability messaging and corporate activism influence consumer responses during crises, and how AI-driven strategies are reshaping public relations practice. Her work focuses on both the positive potential and the controversial dimensions of corporate communication in complex communication environments.