Doctoral Advisor: Erika Schneider, Ph.D.
Education:
M.A., Communication, Coastal Carolina University, 2024
B.A., English: Rhetoric and Writing Studies & Philosophy: Professional and Applied Ethics, Western Michigan University, 2022
Areas of Research: Crisis communication, public relations, corporate social responsibility, corporate advocacy, AI.
Bio:
Victoria Kyriakopoulos is a quantitative scholar with research interests that include crisis communication, public relations, corporate social responsibility, corporate advocacy, and AI. She is interested in examining the impact of CSR on consumer behavioral intentions in crisis situations and learning about the positive contributions and controversial dimensions of corporate social activism. Moreover, she focuses on how AI and data-driven strategies can enhance public relations efforts, shape corporate advocacy and redefine communication in complex crisis scenarios.