Heejae Lee

Doctoral Advisor: T. Makana Chock

Education:

B.A. in Communications, Sogang University. Concentration: Mass Communication

M.A. in Media Studies, S.I. Newhouse School of Public Communications, Syracuse University. Concentration: Media psychology, new media

Areas of Research: Media psychology, virtual reality, augmented reality, game study, social media

Publications:

Lee, H., Kim, S. J., Lee, S., Yao, S., Wongmith, N., & Chock, T. M. (2021). Confusion about the Coronavirus: The effects of uncertainty on information seeking behaviors. Presented to the CT&M Division of the Association for Education in Journalism and Mass Communication, Virtual Conference.

Lee, H., Kim, S. J., Yao, S., Lee, S., and Chock, T. M. (2021). The Harder the Battle, the More We Talk: The Effects of Perceived Risk of Player-death on Game Enjoyment in a Mobile FPS Game. Presented to the Game Studies Division of the annual conference of the International Communication Association, Virtual Conference.

Yang, J., Chuenterawong, P., Lee, H., & Chock, T. M. (2021). Virtual or Real?: A Comparative Study on Virtual-influencer- vs. Celebrity- endorsed CSR Message. Presented to the Advertising Division of the Association for Education in Journalism and Mass Communication, Virtual Conference.

Bio:

Newhouse doctoral student Heejae Lee has research interests centered around media psychology, discovering the role of presence in attitude change and the effects of misinformation on behavior in new media. Lee also studies the psychological effects of the changes in perceptions in virtual reality, augmented reality, and social media. In addition, Heejae’s research includes information processing, risk education, and health communication.