Coco Li

Doctoral Advisor: Nick Bowman, Ph.D.

Education:
B.A. at Shandong University
B.A. at the University of Missouri
M.A. at the University of North Carolina at Chapel Hill

Areas of Research: Games study, VR/AR, media psychology, wellness, gender study

Bio:
Coco Kexin Li is a doctoral student at the S.I. Newhouse School of Public Communication. Her research interests lie in the intersectional area of interactive and immersive media and users’ health and prosocial outcomes. Therefore she hopes to explore further the impact of digital games, VR content and AR content on the users’ empathy level, cross-cultural and cross-gender understanding, emotional changes, physical health problems (e.g., obesity, vaping, problematic drinking), and mental health problems (e.g., depression and anxiety).

Presentations & Publications:
Gu, B., Kowitt, S. D., Jang, Y., Li, K., Ritchie, C., Triana, V. E., Kim, M., Gottfredson O'Shea, N., & Noar, S. M. (2024, October). Characterizing the Features of Vaping Prevention Video Ads: A Content Analysis. Paper to be presented at the Fall 2024 TCORS Grantee Meeting, Bethesda, MD.

Li, K. (2023, November 16-19). Women’s Peer-helping with Romantic Relationships on Social Media [Research in progress roundtables]. The NCA 109th Annual Convention, National Harbor, MD, United States.

Li, K. (2023, August 7-10). Uses and Gratifications for VR Games: An Analysis of the Reviews of Beat Saber [Paper presentation]. The 106th Annual AEJMC Conference, Washington, D.C., United States.

Li, K. (2023, March 2-4). Gender, Relationship Status, and Partner Virtual Intrusion as Predictors for Romantic Relationship Behaviors [Paper presentation]. The 48th Annual Gathering of the AEJMC Southeast Colloquium, Murfreesboro, TN, United States.Li, K. (2023, February 24-25). Uses and Gratifications for VR Games: An Analysis of the Reviews of Beat Saber [Paper presentation]. AEJMC Midwinter Conference 2023, Norman, OK, United States.
(Top Paper Abstract Award)