Bryce Whitwam

Doctoral Advisor: Hua Jiang

Education:
Master of International Management, Thunderbird School of Global Management
Degree of Advanced Chinese Language Proficiency, National Cheng Kung University
B.A., Russian Studies and Political Science, University of Minnesota

Publications:
"Tech Drives the Curated Shopping Experience at Shanghai's TX Huaihai Mall", Jing Daily, May 24, 2021

"To Level up in New Retail in China, Focus on the Fundamentals", WARC, May 2021

Various Articles:

"A Look Inside Perfect Diary and China's 'Private Traffic' Phenomenon", WARC, January 2021

"Bring on The Flexible Work Movement", Campaign Asia, March 2020

"Chinese Brands Commanding a Premium on Amazon Require More Than Algorithms", BrandZ, May 2019

"Bigger Market Changes Bring Bigger Silos", Campaign Asia, May 2018

"When it Comes To Luxury Advertising in China, It's Time to Think Small", Jing Daily September 2016

"Why China Luxury Marketers Can't Forget Weibo", Jing Daily, April 2016

"China's Real #1 Brand Didn't Make The List", Campaign Asia, June 2015

"Social CRM Rises From The Ashes Of The Social Media Agency", Campaign Asia, April 2014.

Bio:
Bryce Whitwam's research interests lie in the growth and proliferation of eCommerce and social media platforms. Having lived and worked in China for 17 years, Whitwam sees innovative practices on Chinese social platforms that could potentially influence Western ones. Whitwam comes to Newhouse as a 25-year advertising industry veteran, having served as Greater China CEO of WPP’s Wunderman from 2008 to 2019.

Fluent in Mandarin, he also served in leadership roles at MRM//McCann, Ogilvy, Mullen Lowe and Nielsen, and is considered an Asian expert in digital marketing and social CRM. Whitwam also served as an adjunct professor of Integrated Communications at NYU Shanghai. He is co-host of China’s largest English language marketing podcast, "ShanghaiZhan." While not enjoying his passion for Chinese food, Whitwam spends his spare time playing his French horn and listening to his jazz record collection.