Bryce Whitwam

Bryce Whitwam

Doctoral Advisor: Hua Jiang, Ph.D.

Areas of Research: Social commerce, Livestream e-commerce, comparative U.S./China digital media, health communication

Education:
MBA, Thunderbird School of Global Management, Arizona State University
Associate degree, Chinese Language, National Cheng Kung University, Tainan, Taiwan
B.A., Russian Area Studies and Political Science, University of Minnesota

Publications:
"Tech Drives the Curated Shopping Experience at Shanghai's TX Huaihai Mall", Jing Daily, May 24, 2021

"To Level up in New Retail in China, Focus on the Fundamentals", WARC, May 2021

Various Articles:

"A Look Inside Perfect Diary and China's 'Private Traffic' Phenomenon", WARC, January 2021

"Bring on The Flexible Work Movement", Campaign Asia, March 2020

"Chinese Brands Commanding a Premium on Amazon Require More Than Algorithms", BrandZ, May 2019

"Bigger Market Changes Bring Bigger Silos", Campaign Asia, May 2018

"When it Comes To Luxury Advertising in China, It's Time to Think Small", Jing Daily September 2016

"Why China Luxury Marketers Can't Forget Weibo", Jing Daily, April 2016

"China's Real #1 Brand Didn't Make The List", Campaign Asia, June 2015

"Social CRM Rises From The Ashes Of The Social Media Agency", Campaign Asia, April 2014.

Presentations:

Whitwam, B. (2024): The TikTok Effect: the Impact of Platform Engagement on Trust in American Livestream E-Commerce; AEJMC Conference 2024.

Whitwam, B. (2024): Delivering Change: The Diffusion of Doula Care in Black American Communities; Top Health Communications Student-Only Paper; ICA Conference 2024.

Whitwam, B., Verdot R., Johnson T. (2023), How Much is Too Much: Examining Self Disclosure in Social Media Influencers; AEJMC Conference 2023.

Book Chapters:

Whitwam, B. (2023). Marketing and Social Media: Staying Ahead of the Most Dynamic Market on Earth. In Selling to China: Stories of Success, Failure, and Constant Change (pp. 77-98).

Bio:
Bryce Whitwam studies the evolution of Chinese social media and e-commerce and its impact on how products are marketed, shopped and sold in the West. Before coming to Newhouse, Bryce was a veteran of the advertising industry, having spent 20+ years in agency leadership roles in Asia, including, Wunderman, MRM//McCann, Ogilvy and Nielsen. He spent 17 of those years in Shanghai, China where he became fluent in Mandarin. Whitwam is also co-host of China’s most popular English-language marketing and advertising business podcast, “ShanghaiZhan.” Whitwam also plays French horn in the Syracuse University Symphony Orchestra.