Brad Gorham

Brad Gorham (PhD, University of Wisconsin-Madison) has been interested in the role that media play in shaping our perceptions of others since his experience as an exchange student in Australia. His research focuses on the way in which media shape our implicit biases and stereotypes of people from various groups, and especially how language subtly reveals cognition around differences. He approaches the study of media stereotypes from both a psychological and a cultural perspective, incorporating quantitative and qualitative methods to examine the way mediated communication contributes to stereotyping, prejudice and discrimination.

In his role as director of the Center for Global Engagement, Gorham serves as Newhouse's liaison with SU Abroad, and he is working to extend opportunities for students and faculty abroad by forging partnerships with institutions across the globe.

Gorham served as chair of the communications department from 2010 until 2025, and as director of the media studies program from 2011 until 2022. While on sabbatical in 2016, Gorham was a guest professor at Hochschule der Medien in Stuttgart, Germany, and taught a course at the Danish School of Media and Journalism in Copenhagen, Denmark.