The Pixels & Print Design Workshop at the Newhouse School always has the same mission: Teach the power of designing for good. Beginning on Feb. 22, which marked the 10th year of the fully intensive workshop, 65 visual communications students came together for 48 hours to collaboratively provide a design makeover for a deserving organization.
In past years, the students have shown how the power of design can combat mental illness, support grieving children and more. This year’s client was The Baldwin Fund, which has taken on a new $50 million campaign initiative to help fund cancer research and establish a National Cancer Institute in Syracuse.
Broken up into teams, students helped The Baldwin Fund spread the word about this huge initiative by re-designing their website, designing a social media campaign, creating a variety of promotional materials, designing new merch and more. To aid students in this design challenge, the visual communications department brought in top industry professionals who led the teams as art directors and coaches.
Sadie Jones and Jess Van work as part of the Video Team capturing the workshop.Pixels & Print’s opening night included a Brainstorm Sprint session to decide on the client’s logo approach.Molly Mellinger works as part of the Video Team capturing the workshop.
Workshop director Renee Stevens introduces the client during the Pixels & Print opening session.
Workshop students applaud during the coach introductions.
A student hangs her logo concept alongside others suggested for The Baldwin Fund.
Students brainstorm to decide on the client’s logo approach.
Workshop coach and Newhouse alumna G Williams shares her thoughts on a logo concept with students.
Workshop director Renee Stevens speaks to the full workshop team during the opening night brainstorming session.
Graphic design sophomore Ethan Rujak is interviewed by the Video Team.Workshop coaches (from left): Amanda McCoy Best, G Williams and Scott McNanny chat during the brainstorming session.
An Immersive Team member works with visual communications assistant professor Jason Webb on an interactive version of a cardinal that is integral to the Baldwin Fund brand.
Students review design work during the workshop.
UI/UX Team members present a website prototype during a client presentation.Print Team members review design mockups during the second day of the workshop.
An iteration of the logo concept for The Baldwin Fund.
Visual communications adjunct professor Claudia Strong (left) and The Baldwin Fund executive director Elizabeth Baldwin (right) watch design prototypes during the client presentation.
Alex Ryberg Gonzalez reviews the product design concepts for The Baldwin Fund prior to the final client presentation.Pixels & Print faculty and students pose for an official group photo in Newhouse 3.
All photos by:
Kelsey Leary Jess Van Sadie Jones Molly Mellinger Sise Deng Cassandra Roshu