The One Club for Creativity’s Young Ones Awards—the most accliamed advertising, interactive and design student competition according to their website—gave merit awards to five creative advertising students between two competitions, the Art Director’s Club (ADC) Merit Awards and Brief Merit Awards, which had students competing from 17 countries.
• The Oral-B Floss campaign, “Go In Deep”, was one of only two print campaigns awarded worldwide.
• The New York Times “Talk to the Times” campaign was created based on a brief from The New York Times in partnership with Droga 5 that asked how they should gain people’s trust in the media, which has dropped over time.
• The Spotify campaign, “Spotify Drive”, was created to replace radio listening by playing music in the car that responds to the environment.
The winning campaigns created in the portfolio classes taught by professor Mel White, with professor Kevin O’Neill assisting some students with their copywriting.
Art Director’s Club (ADC) Merit Awards:
Emily Babcock ’20 and Jordanna Drazin ’20, “Talk to the Times” for the New York Times
Sam Dehao Luo, senior, “Go In Deep” for Oral-B Floss
Ari Schnitzer ’19 and Janine Fernandez ’20, “Spotify Drive” for Spotify
Brief Merit Awards:
Emily Babcock ’20 and Jordanna Drazin ’20, “Talk to the Times” for the New York Times
Congratulations to the winners!