Master’s Alumni Profile: Jordan Bonaparte G’22
Jordan Bonaparte G’22
Newhouse Master’s Program: Advertising
Current Position: Sales Planner, NBCUniversal, New York, NY
How did you obtain your current position, and what positions did you hold before it?
While in graduate school, I was always looking for the next step. I decided to apply to the International Radio and Television Society Fellowship which was sent to me via email by Professor James Tsao. I made many connections through the fellowship and was able to intern with Hearts & Science as a paid search associate on their AT&T account. Once my internship concluded, I was able to use my fellowship connections to obtain employment at NBCUniversal working within ad sales.
What’s an average day like for you on the job?
No day is the same here at NBCU. I work alongside different advertising agencies to ensure that clients’ commercials are being advertised on our NBCU properties (USA, Syfy and Universal Kids). I maintain commercial deals post sale and make sure all commercial spots air when needed within the year. I also work with different departments internally such as our inventory, finance and sales operation teams.
How do you feel Newhouse prepared you for your current position?
Newhouse definitely prepared me for the advertising world, specifically with the different terminology and jargon learned throughout the program. Prior to attending Newhouse, I had no idea what an agency was. While onboarding at NBCU, I was already familiar with some of the terms used due to the coursework that I went through while attending Newhouse. Learning how to pitch is something I also learned from Newhouse that has helped me with interviewing and presenting in front of different agencies and internal partners. In addition to terminology and jargon, Media Math is something that I was able to learn in classes taught by Professor Beth Egan and it is something that I still use today.
Did Newhouse open your eyes to new professions or aspects of your field you may have not considered when applying?
Newhouse opened my eyes to the endless possibilities of opportunity within the media field. I was not as knowledgeable when it came to media and advertising terminology prior to attending Newhouse. I knew I loved media but was not sure which road I wanted to take when it came to advertising. The advertising program prepared me for real-world scenarios that clients were facing post-COVID. It was during this time where I figured out that I may want to work on the entertainment side, specifically in sales.
What unique features of your graduate program drew you to it in the first place?
Newhouse being the top communication school in the country is what immediately drew my attention to the program. Also meeting people in the media field in NYC, you are bound to run into a Newhouse grad. That should say a ton about the production of media powerhouses Newhouse produces. Having done prior research, I knew that the advertising program took a hands-on approach in ensuring that students had the opportunity to work with real clients and quite frankly, the best of the best. Working with clients such as Snickers, Neiman Marcus and FOX Sports made the work enjoyable. While the program is an accelerated one-year program and can be deemed rigorous, I knew that I had made the right choice attending this institution.
Did the Newhouse Career Development Center aid you?
The Career Development Center would always send emails for different job opportunities and internships that would catch my eye. I applied to so many internships for the summer since I had to complete my capstone, and emails were sent daily for opportunities to apply. For any students interested in internships and job placements, I would definitely encourage you to walk by the Career Development Center. They are there to help and guide you to get you where you want to be!
What are some obstacles or misconceptions about your field that students ought to be aware of?
Within the media world, there are many obstacles you may face. At times work can be extremely busy, and you are sometimes required to work longer hours than expected. However, you are well compensated for your time and effort. Especially here at NBCU, food is always being brought in for late nights (for free!) and overtime is always a plus. Some may be worried about the money while first starting out (I know I was!), but the money will come. One thing about the media field is you can move up fairly quickly and make a great salary. The first few years may be tough, but climbing the ladder will be rewarding in the end. A Newhouse degree will definitely give you an advantage when applying to jobs at well-known agencies and entertainment networks.
What moments in your career have been most exciting or defining thus far?
Working with clients that I am familiar with daily has made my job enjoyable. The connections I’ve made in this industry have been nothing short of amazing. Thinking about my journey from undergrad to graduate school, and now working at a top media company, the hard work paying off has definitely been the most defining moment thus far. While I’ve only been at NBCU for a little over a year, I’m sure that more exciting moments will be coming my way.
What advice do you have for current or incoming students?
- Not knowing exactly what you want to do is okay! Newhouse professors will guide you in the right direction. Take advantage of office hours and the abundance of resources available at your disposal.
- Make as many connections as you can! You will thank yourself for reaching out and establishing these relationships in the future.
- Impostor syndrome can be normal; don’t let it consume you and know that you are here and were chosen for a reason.