The second edition of “Public Relations Campaigns: An Integrated Approach” co-authored by Regina Luttrell, associate dean of research and creative activity and assistant professor of public relations, is out now from Sage Publishing.
This new edition focuses on a diversity-first approach to public relations planning and execution and stresses that diversity and inclusion must be considered in all aspects of the campaign process—from research and development to execution is new to this edition. It also includes a diversity and inclusion wheel for public relations practitioners.