Newhouse Advanced Media Lab Series | Engage-to-Earn: Paradigm Shift or Parlor Trick?

Wednesday April 13th, 2022

Fisher Center,

Blockchain, Web3, decentralized finance (DeFi) and the metaverse have the potential to change everything we do. Engage-to-earn allows users to share in the value they create when they learn, play, share ideas and contribute content.

Will the trading of attention and engagement for assets turn traditional media upside down?

In this hybrid event hosted by Shelly Palmer, advanced media professor in residence in new media management, we’re bringing industry leaders together to explore the potential impact of engage-to-earn on traditional media, advertising and marketing.

6:30 p.m. Arrival and networking
7 p.m. Program

This is a hybrid event. In-person attendance is limited; RSVP required.

>>Attend in person

>>Attend virtually


Zack Seward

Zack Seward
Deputy Editor-in-Chief

Andrew Klein
Vice President, NFT and Metaverse Brand Experience

Donald Williams
Executive Vice President and Chief Digital Officer
Horizon Media


Shelly Palmer
Advanced Media Professor in Residence
Newhouse School

Event Details


Adam Peruta


  • Communication Access Real-time Translation (CART)