The Weiss Center hosts the Jim Weiss Lecture Series, a series of interactive workshops, guest lectures and visiting executive keynote speeches. Learn more about this experience and other Weiss Center programs and events.
Weiss Center programs immerse and educate students in social commerce, social media, technology, analytics and the influence they each play on our society and industry. The programs provide students with cutting-edge skills and insight that will enable them to stand out amongst their peers as they enter the workforce.
The Communications in Healthcare Benchmark Trip is an all-expenses-paid trip to visit Real Chemistry and additional companies in New York City. Open to Newhouse School sophomores and juniors, the benchmark trip allows students to experience what it’s like to work in the communications industry. Attendees will take part in programming that enhances their knowledge and skills as they prepare for a career.
Subject matter experts from Real Chemistry lead several interactive student workshops spanning topics from generative AI, social listening, influencer marketing and crisis communications. Open to all students, these hands-on events allow students to collaborate with peers and dive headfirst into real-world case studies.
Bringing Real Chemistry’s broad range of subject matter experts into the classroom, the Real Chemistry staff lead guest lectures in several Newhouse courses ranging from introductory level classes to graduate level. Through these interactive presentations, the team shares insights on everything from analytics and measurement to integrated marketing, corporate relevance and earned media strategy. These class visits are designed to showcase case studies, host Q&As for students to have a direct resource in the industry to better understand both how their classwork applies to industry work, and how to seamlessly transition from Syracuse to the working world.
The Jim Weiss Lecture Series features executives who share insights into the most pressing issues facing the industry today. The highlight of this series is the keynote presentation from the chairman and founder of Real Chemistry, Jim Weiss. Past visiting executives include the founder and co-head of global commercial endorsements at the Creative Artists Agency, the founders of starpower and the vice president of global communications at Google.