At Newhouse, professional connections are everywhere. In a partnership with PAN Communications, a national integrated marketing and public relations agency, graduating students work with PAN public relations professionals to showcase their experiences through the PAN Portal ePortfolio Review.
A portal to a career in public relations
The Newhouse public relations experience culminates with a capstone project: an online portfolio of student work, reviewed by real-world professionals to help students become job-ready by graduation.
Inside the Portal
Newhouse partners with PAN Communications, founded by alumnus Philip A. Nardone Jr. ’82. An adjunct professor in the public relations department for more than 15 years, Nardone leads a team of PAN professionals—including several Newhouse graduates—that guide students to pursue their desired PR career.
The PAN Portal team visits students on-campus each semester, speaks to classes about their portfolio work and advises students on how to present experience in the public relations job market. Students begin collecting experiences starting their freshman year, as final portfolios are ultimately comprised of student’s writing, research, design and digital media materials.
Grading
Undergraduate
Students submit their ePortfolios in PRL497 Public Relations Management, the capstone course that aims to prepare students for their careers while learning applied management principles for public relations and the organizations in which public relations operates. Students’ ePortfolios showcase their best work to demonstrate the knowledge and skills acquired through courses, internships, co-curricular programs like Hill Communications and the Syracuse University chapter of the Public Relations Student Society of America (SUPRSSA). This assignment is worth at least 15% of their course grade.
Graduate (residential)
In the fall semester of their second year, Public Relations/international Relations Joint Master’s students submit their ePortfolios in PRL725 Public Relations Management. This course aims to prepare students for their careers while learning applied management principles for public relations and the organizations in which public relations operates. With a focus on international relations, diversity and global issues, students’ ePortfolios showcase their best work to demonstrate the knowledge and skills acquired through Maxwell and Newhouse courses, internships, cocurricular programs like Hill Communications, the Public Diplomacy Student Association and the Syracuse University chapter of the Public Relations Student Society of America (SUPRSSA). This assignment is worth at least 15% of their course grade.
Public Diplomacy and Global Communications Master’s students
In the fall semester of their second year, Public Relations/international Relations Joint Master’s students submit their ePortfolios in PRL725 Public Relations Management. This course aims to prepare students for their careers while learning applied management principles for public relations and the organizations in which public relations operates. With a focus on international relations, diversity and global issues, students’ ePortfolios showcase their best work to demonstrate the knowledge and skills acquired through Maxwell and Newhouse courses, internships, cocurricular programs like Hill Communications, the Public Diplomacy Student Association and the Syracuse University chapter of the Public Relations Student Society of America (SUPRSSA). This assignment is worth at least 15% of their course grade.
