Recognized as one of the top advertising and digital branding programs in the country, the Newhouse advertising curriculum provides an interdisciplinary approach to learning.

You will be introduced to both theory and practice through project-based experiences using real clients in almost every advertising class. Industry luminaries are a fixture at Newhouse, presenting up-to-the minute insights into your career. 

In addition to taking core courses in advertising and communications, you can select one of two tracks: Creative or Insights and Strategy.

Selected courses:

ADV 206

Advertising Practice in a Diverse Society

An introduction into the role of advertising in business. Students will learn basic concepts, regulations, ethics, and diversity associated with advertising as well as how advertising fits into the marketing structure of most industries.

ADV 307

Conceptual and Creative Thinking in Media Planning

Students learn media planning fundamentals to understand how different media are used to enhance the persuasive power of the advertising message. The class will prepare a media plan to support a marketing communications campaign.

ADV 425

Integrated Advertising Campaigns

Function as a full-service advertising agency, encompassing all the disciplines studied during the student’s tenure at Newhouse. Students work with clients and execute a complete campaign, from strategy to creative executions and a media plan.